AKKO –

For this project, I developed an advertising campaign for AKKO, a device insurance company. Targeting young adults ages 18–25, the campaign focuses on how much we rely on our phones every day—and what happens when that connection is suddenly gone. The concept positions AKKO as an affordable backup plan for the technology we depend on most.

Altra –

For this project, I developed an advertising campaign for Altra Running aimed at active runners in their 20s and 30s. The campaign challenges runners to rethink traditional shoe design by highlighting Altra’s foot-shaped toe box and zero-to-low drop platform. The concept positions Altra as a smarter alternative built around the natural shape of the foot.